
Sherron BigRon is building a multifaceted career that reflects his ability to understand the music industry from both a creative and business perspective. Born Sherron Diometrion Ellis in Richmond, Virginia, and partially raised in the rural community of Surry County, his journey represents determination, adaptability, and independent ambition. As a hip-hop and Afrobeats artist, music executive, and founder of INTAGRADERZ MUZIK, he has created a platform that allows him to release music while pursuing a much broader vision for his brand. His experiences in both urban and rural environments have given him a distinctive perspective that continues to influence his entrepreneurial mindset and artistic direction.
Before stepping into the spotlight as a recording artist, Sherron BigRon began working behind the scenes as the manager of an artist named Rico Swavaa. Although he entered artist management without formal training, he used the opportunity to gain practical knowledge about promotion, branding, networking, artist development, and the business responsibilities required to build a sustainable music career. The experience provided him with a strong foundation and eventually inspired him to transition into becoming a solo performer. Through singles such as “Intagraderz,” “Focus,” and “Sex in the Club,” Sherron BigRon has introduced listeners to his confident personality, versatile musical approach, and willingness to explore different subjects and sounds.
His creative evolution continued when he expanded into Afrobeats with the release of “I Want It All,” a record that strengthened his connection to the global Afro-culture movement. Sherron BigRon views Afrobeats as one of music’s most important unifying forces because of its ability to bring together people from different countries, backgrounds, and cultures. That international outlook has become central to the direction of his career and the continued development of INTAGRADERZ MUZIK. He has also worked in affiliation with Bentley Records and represented the company at prominent cultural events, including the Rick Ross Car Show. By combining his executive experience, independent spirit, and passion for global music, Sherron BigRon continues to establish himself as an ambitious artist and entrepreneur with a vision extending far beyond his Virginia roots.