BeatGroove Music Publicity has scored a major coup with the announcement of their latest achievement: their client, UK-based rapper Icy Lando, has secured a million-dollar record deal with Sleek Money Records, a division of Universal Music Group under Sony Orchid.

Icy Lando, a multifaceted artist based in London, has made waves as a rapper, singer, songwriter, producer, EDM artist, and dancer. His new deal with Universal Music Group solidifies his status as a rising star in the music industry.

The artist first caught the public’s attention with his hit single “Options,” featuring the renowned Sean Kingston. The track climbed the Billboard Dance Chart in the UK, marking Icy Lando’s entry into the spotlight.

This milestone follows a successful collaboration with BeatGroove Music Publicity, whose promotional efforts played a significant role in helping Icy Lando secure his place among Universal’s emerging talents.

Icy Lando has also recently released the tracks “Options” and “Truth Or Dare,” both of which include collaborations with Sean Kingston. Known for his versatility, Icy Lando continues to engage his audience through various creative outlets, including his contributions to Medium, where he shares insights into his experiences in music and dance.

With this new record deal, Icy Lando is poised to take his career to new heights, offering even more exciting content for his followers to enjoy.